Founded in New York City in the spring of 1999, ro aims to explore a collection of personal accessories that constantly adapts to the ever-changing expectations of metropolitan life. Synonymous with clean silhouettes and quality workmanship, ro made an impact. Meticulous workmanship expresses passion for our craft, and our elegant forms never go out of style. Against throwaway-ism, ro also developed a keen environmental awareness -- ro handbags that become visibly worn from useare encouraged to be brought back to us for repair through our reborn service, refurbished, retouched and restored into timeless fashion items.