Founded in 1914, Swedish brand Haglöfs is the largest outdoor brand in Northern Europe, and it advocates the close relationship between city and nature. By joining bluesign® and the Fair Wear Foundation, setting and meeting stringent real-world goals of recycling and toxicity reduction, Haglöfs has taken important steps towards a more sustainable business. Haglöfs was awarded Sustainability Brand of the Year by Swedish Outdoor and Sports Trade Show. Haglöfs is committed to a clear road map of sustainability for future development.